More people are losing jobs in CNN as the news organization is expected to eliminate close to 50 positions as part of a retrenchment among some of its digital properties.
A report of the New York Post says that a source familiar with the CNN matter said the specific number of employees affected by the retrenchment was not immediately known as some of those jobs may be “repurposed” in other parts of the organization.
CNN also recently issued an announcement that it is shutting down Beme, a project that involved YouTube influencer Casey Neistat. The network has also pulled back from efforts with Snapchat and scuttled a CNNMoney project called MoneyStream.
In an official statement by the organization, the network attempted to project that such changes are part of efforts for “innovation, growth and expansion”, and not failures.
The TimeWarner-owned news outlet said: “We’ve been transparent about our strategy. In order to innovate, grow and experiment, we’ve added more than 200 jobs in the past 18 months. Not every new project has paid off so we will stop some activities in order to reallocate those resources and enable future experimentation. Organizations that do not make big bets and continuously evolve are the ones that fail.”
In its annual confidence poll, Gallup found that Americans’ trust in the mass media “to report the news fully, accurately and fairly” reached its lowest level in polling history, with only 32 percent saying they have a great deal or fair amount of trust in the media.
Sources:
https://nypost.com/2018/02/13/cnn-plans-to-lay-off-some-digital-workers/
http://wjla.com/news/nation-world/main-stream-media-continue-to-lose-the-publics-trust
Advertisers Take Note:
1 in 3 people still trust MSM news reporting. Which mean 2/3's don't and look at who is supporting the MSM with revenue.
Is this whom you want to apply your limited advertising $$$$$ with??????
Are we sure this isn't fake news? Ha….