Do you like Sushi?
Well, if you are not into uncooked fish, you may not. Or if you are an enthusiastic animal lover, you may be against any type of killing of "any living creature".
So here is Faux Fish Sushi.
While "Meatless burger" is already getting very popular in some large cities in the US, it is very "natural" to develop "fishless fish". Please note that "imitation crab meat" is made from fish.
The method of how to make "Faux Fish" is obviously intellectual property, but regarding the CEO of the company, it seems to be made from Tomato (!).
Yuck? I don't know.
You may be more interested in the fact that this thing has raised $600,000 in private investment.