Popular culture and fads can be very powerful from time to time. The television series Rick and Morty is highly popular with kids and adults alike for its sarcastic communication between the main protagonists and it’s clear reference to the Doc and Marty McFly Jr friendship in the back to the future movies, which rank very highly with American 30- and 40-somethings.
There is another fad which Rick and Morty have started: Szechuan sauce.
In certain episodes the characters would refer to the sauce which was a one-time offer by McDonalds as a PR stunt for the movie Mulan in 1998.
A few weeks ago, realizing the great popularity of Rick and Morty and the timely references to the Szechuan sauce, McDonalds decide to offer the sauce once again. It was a knockout success. Huge lines stood streets long in front of every McDonalds franchise that had the mystery sauce on offer, mostly parents with their kids. And if your kids want something, then mister, you better get it for them.
<blockquote class="twitter-video" data-lang="en"><p lang="en" dir="ltr">WUBBA LUBBA DUB DUB: One lucky McDonald's Szechuan sauce recipient was able to trade the dipping packet… FOR A NEW CAR! <a href="https://t.co/jCKMM5O0mg">pic.twitter.com/jCKMM5O0mg</a></p>— ABC World News Now (@abcWNN) <a href="https://twitter.com/abcWNN/status/919877931123347456?ref_src=twsrc%5Etfw">October 16, 2017</a></blockquote>
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Miss Rachel Marie, 23 years old, graphic designer from Macomb County in Michigan immediately knew that she needed to get her hands on one of the sauce packets as they were sure to become a collector’s item (Several pots of the limited edition sauce are currently listed on eBay for thousands of dollars).
So she drove 45 minutes to visit the only McDonalds in her area that had them on offer and then queued for hours for the pot (which was one of only 20 available)
For those who were able to get their hands on the teriyaki sauce, offers were flowing in.
Ms Marie decided to see what she could get for her prize and posted on Facebook group Pin Nation seeking to trade. One man offered her a 1.8 litre Volkswagen.
Ms Marie said: "There was actually a large response with some nice pins. But if I could get a car, I thought, why not ask?"