49-year-old Miguel Caballero thinks he’s found the next gap in the market, and in Miguel’s case, you can take that literally.
Marketed under the names MC Armor in the USA, and as from now available in Miami, Mr Caballero, who hails from Colombia, has developed a bullet-proof line of clothing which he hopes will create a new boom. First results are proving him right.
In this world of terrorism attacks and constant fear, a piece of fashionable clothing that can stop a bullet whilst still being stylish might indeed be a good idea.
To prove the effectiveness of his product, Mr Caballero tests out all products on his most precious companion, his wife Mrs Carolina Ballesteros.
Knowing that she would be heading up the Miami distribution center, the Colombian entrepreneur made a video on social media where you can see him shooting her in the stomach.
Caballero said: “I swore to myself I would never do that again. But she’s trying to open up the American market and I’m helping her in every way I can.”
“The beautiful thing is that it’s appealing to higher-end clientele. It’s something that will give them protection but not look like they’re wearing a vest. You can walk around Wynwood at night and not worry about somebody popping you.”
Back in the 1990s, Colombia was one of the most murderous countries on the American continent. Because of this, Caballero developed inventive products to protect his friends and family, Miguel made both armored backpacks for school children and bulletproof Bible covers for threatened priests.
But as Colombia grew safer, his company needed new markets, and so he spread out allover South America. With the proceeds of those sales, he now finally enters the US market.
Meanwhile Mrs Ballesteros, who’s constantly flying up and down between Colombia and the USA, has been impressed at how receptive U.S. buyers are.
“We’ve been selling at gun stores, to Uber drivers, to doctors, lawyers, professors,” she claims. “People have been very interested in the product.”