When the Twitter account of its own co-founder and CEO Jack Dorsey is mysteriously suspended, it will definitely set off a social media firestorm and will have tongues wagging in speculation in real life, and keys clicking in the virtual world, all looking for answers.
That's just exactly what happened today. Twitter messages and tags meant for @jack Twitter profile around 6 p.m. Pacific time today were unceremoniously dumped at the "account suspended" page.
Dorsey has 3.91 million followers with more than 20,000 tweets before his account got deactivated.
Netizens were quick to notice the unusual account suspension of a Twitter big boss and some had a field day commenting about it. One found it funny that Dorsey got suspended from his own platform, while another one said he witnessed how Dorsey was suspended from his own shitty website.
15 minutes later, Dorsey's account just as mysteriously got resurrected. Dorsey blamed an " internal mistake" to explain his account's sudden suspension. So imagine how laughable it is that Twitter's own god has to send a Twitter message that says " just setting up my Twitter account again" to his followers.
The account suspension of its own CEO, albeit temporarily, is just the latest woe to hit this troubled company. It has always been a bumpy existence for this social media site but its problems became more pronounced when Dorsey took over as CEO in October 2015, replacing previous chief executive Dick Costolo.
Shortly after Dorsey took over, Twitter started slashing staff, and had to struggle to keep anyone on top of its product development, and unfortunately had to keep axing its employees.
Could the CEO account suspension be merely an internal mistake as Dorsey puts it, or could it be a sign that there's even more trouble in its Silicon Valley, San Francisco- based " paradise"? Could it be a cryptic message somehow that what the company really wants is to suspend for real its own CEO for failing to steer them to better heights?
Who knows? It's anyone's guess.