Some piece of exciting news for some “chocoholics”- there’s now a way and a product to get “high” by snorting chocolaty powder.
The product, known as Coko Loco ,mixes cacao with ingredients commonly found in energy drinks. It was launched last month as a legal, drug-free way to get that extra energy boost.
The product was created by 29-year-old entrepreneur Nick Anderson, the same person behind Legal Lean, which was marketed as a safer, legal version of codeine cough syrup (otherwise known as “lean” or “purple drank”). Legal Lean was designed to serve as a stress reliever to “relax the mind.” Coko Loco has a different function, as along with cacao, the product contains gingko bilboa, taurine and guarana- ingredients commonly found in energy drinks like Red Bull and Monster. The effect of the product is that sharp energy kick that lasts 30 minutes to an hour, activating an endorphin rush without the side effects of a sugar crash.
Anderson told the Denver Post: “It’s almost like an energy-drink feeling, like you’re euphoric but also motivated to get things done.”
Doctors, however, are quick to voice their concerns about the inherent safety risks of snorting chocolate.
Chocolate snorting is nothing new, however. European clubgoers in the past have used cacao as an alternative to harder stimulants. Belgian chocolatier Dominique Persoone became controversial in 2007 when he invented the Chocolate Shooter device for snorting cocoa powder.
Coko Loco says it uses cacao, which is processed at a lower heat than cocoa an retains more valuable nutrients. Medical professionals have expressed concerns, however, about the negative health effects from the powder’s other ingredients. Taurine and guarana, for instance, have been shown to increase blood pressure and cause heart palpitations, and doctors fear the negative side effects can become more pronounced or compound when the product is inhaled.