By Steve Dellar  |  09-25-2018   News
Photo credit: Boundless by CSMA

British travel company Thomas Cook has seen its shares drop as much as 25% this week after it blamed the European summer heatwave and so-called ‘Brexit staycations’ for a significant fall in its annual profit forecast.

The holiday firm explained that "many customers" could be seen putting off booking holidays abroad already in the spring whereas they would normally start booking trips for June and July to enjoy the sunshine at that point.

In return, in order to be able to sell the holidays it had already made contracts for with various hotels chains, the UK company made "higher than usual levels of discounting in August and September.”

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Long, hot summer knocks £40m off Thomas Cook profits<a href="https://t.co/sLwrRgiA1Y">https://t.co/sLwrRgiA1Y</a></p>&mdash; Simon Calder (@SimonCalder) <a href="https://twitter.com/SimonCalder/status/1044156050587439105?ref_src=twsrc%5Etfw">September 24, 2018</a></blockquote>

<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

CEO Peter Fankhauser warned that the summer heatwave "is continuing to be felt into winter trading".

"A downgrade of this size in 2018 is going to have some impact on 2019."

Mr. Adam Ewart from Send My Bag explained that although Spain is still amongst one of the most popular summer tourist destinations for British travelers, overall the popularity to leave the UK during the summer months has declined as the impact of Brexit is being felt.

The British pound has slumped, making a vacation to the European continent more expensive. People are re-discovering the British Isles apparently.

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">With Thomas Cook blaming their fallen share price on the summer heatwave, 40% of Brits say that if the good weather was to repeat itself next summer, they would stay in this country for their holidays – 29% would travel abroad <a href="https://t.co/hfBi1rpTpT">https://t.co/hfBi1rpTpT</a> <a href="https://t.co/wH9ETjDFm0">pic.twitter.com/wH9ETjDFm0</a></p>&mdash; YouGov (@YouGov) <a href="https://twitter.com/YouGov/status/1044254837830025216?ref_src=twsrc%5Etfw">September 24, 2018</a></blockquote>

<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Mr. Ewart: “I don’t believe it’s a great time necessarily for people to get the best value holiday that was so popular in Europe 10 years ago.”

Ms. Patricia Yates, director of Visit Britain, confirmed the trend towards staying in the UK, saying nearly 80% of all trips being booked within three months of the travel date.

The hot weather in the UK, therefore, acts as a "timely reminder" to people who are "making a late-call on where to go on holiday," Ms. Yates claimed.

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Source: https://www.express.co.uk/travel/articles/1021972/Thomas-Cook-profit-drop-holiday-prices-2018-booking-discounts

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Anonymous No. 37938 1538195829
A Staycation keeps UK money within the UK how is that bad.
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