Signs of the times? Could it be an indication that there is a greater need now, more than ever, to challenge mainstream media, and those who can afford it will do so? Red Bull founder and Austria's richest man Dietrich Mateschitz is reportedly launching a new right-wing, German language media outlet that observers say could be comparable to Breitbart News.
Mateschitz made a controversial statement this month criticizing mass immigration, which he blamed for causing the "destabilization of Europe" and for threatening the "uniqueness of the continent's diversity and individuality with its different cultures and languages".
Mateschitz announced his plans to start a new conservative media outlet in an exclusive, rare interview with the Austrian newspaper Kleine Zeitung. The 72-year-old billionaire also took the opportunity to severely criticize both Germany and Austria's policies on refugees in the interview. He also said in the interview that none of the people shouting "refugees welcome" or "we can do it" were preparing their own guest rooms or tents in their gardens to accommodate half a dozen migrants.
The Red Bull founder then strongly condemned political correctness in the media, aired his support for Donald Trump and shared his plans for a new news outlet called Naher a die Wahrheit ( Closer To The Truth). Mateschitz's Red Bull energy drink is heavily involved with sports, arts, and music. It counts the Red Bull Music Academy as one of its most popular events in the music world.
A spokesperson from Red Bull told Artnet that the new media outlet will be funded by a private foundation called Quo Vadis Veritas, and will operate separately from both Red Bull and his TV station, Servus TV. Der Standard, reported, however, that the only benefactors listed in the new media outfit's commercial register are Mateschitz himself and Servus Medien GmbH, which is run by the RedBull Media House, the company's media and publishing arm.
It is not yet known whether the platform will be aligned to Mateschitz's views, though they've brought in a mix of journalists from publications such as Vice and Presse. Its founding team reportedly includes Niko Alm, known for having protested a law allowing religious headgear in government-issued ID cards by registering as a "Pastafarian" and wearing a colander on his head.
Some publications this early have made comparisons between Mateschitz's new media platform and Breitbart News, the conservative website formerly run by President Trump's chief strategist, Stephen Bannon.
Mateschitz's net worth stands at $14.8 billion. He has the means and the determination to challenge the leftist George Soros and mainstream media's bias.