The company that recently made headlines over the way it used data gathered by Facebook to target voters in the recent presidential election has now shuttered its doors in all U.S. offices. The parent company the SCL Group, was closing down the business and ordered American-based workers to return their key cards immediately.
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The news was announced in a conference call with the current chairman of the SCL Group Julian Wheatland. Now, both Cambridge Anaylitca and SCL Elections, an SCL Group subsidiary connected to Cambridge Analytica will close down. Wheatland said that the board determined that rebranding the company's offerings are "futile" considering the current environment.
The conference call was rescheduled more than half a dozen times with it originally scheduled for Tuesday morning but was pushed back until early Wednesday. Screenshots were obtained by Gizmodo that show the company's internal chat service. The mood in the slack group was darkly humorous with some employees sharing screenshots of the band playing on the Titanic as it sank while others shared Spotify playlists with songs like "High and Dry" by Radiohead and "The End" by The Doors.
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The much-anticipated call cited ongoing investigations into Cambridge Analytica's massive data harvesting scandal, damage to the company's reputation, and a loss of clients. Britain's information commissioner announced that she was seeking a warrant to investigate whether there had been any misconduct by the company. UK authorities raided the London office later that month but have not revealed the result of the investigation.
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