If Facebook wasn't an easy enough place to meet potential dates, it just got a lot easier. Facebook is moving in on dating app territory that has been dominated by apps like Tinder and Bumble. Mark Zuckerberg announced the platform's new dating service and called it simply "Dating". It's not a very creative name but since the new app is hitching a ride off the main Facebook app that probably won't matter.
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The new Dating app will allow Facebook users to create separate profiles from their main accounts to seek out potential partners. The dating profile will be kept separate from your main profile and the two will not interact meaning your friends won't be able to see what your Dating profile says. Sounds a little confusing but to help simplify things, your Dating profile will only use your first name and existing Facebook friends won't be in the running for potential matches.
Facebook claims it will use a unique algorithm to match you with potential dates based on a series of "dating preferences, things in common, and mutual friends." The Dating app will integrate shared Groups and Events as well for potential romantic interests. If you put that you're going to a concert, you will be able to reveal that engagement to others potential matches who are also attending the concert.
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Facebook needs some positive updates after a series of recent negative headlines stemming from mishandling of user data. It's not exactly the best time to ask people to hand over even more private aspects of their lives such as dating but Zuckerberg is probably looking to distract as much as possible from the company's recent failures.
Chris Cox, Facebook's chief product officer was adamant the new feature is designed to spark meaningful connections, not to help you find your next hookup. The company admittedly doesn't know how much, if at all, the app will be used but they are obviously hoping people will hand over their love life on top of every other personal detail the company already has.
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