A Unesco recognition means the world’s cultural heritage fund acknowledges that a certain place, product or custom is typical of your country. France’s President Macron declared gleefully that he will demand Unesco protection for the typical French bread called the ‘baguette’.
Mr. Macron stated: "Excellence and expertise must be preserved, and that is why it should be heritage-listed."
"The baguette is the envy of the whole world."
Yes, nothing is more French than walking around in Paris in the morning with a baguette wrapped around your arm (French women famously go to the supermarket every day to get fresh food) or spreading the long bread with some cheese (mostly ‘brie’ or ‘camenbert’ whilst enjoying a glass of wine on a ‘terrasse’. Did I mention the wine is French too?
Ah, ‘les bon vivants’ they are called the French (the people who enjoy life to the fullest), and knowing probably that they can’t compete anymore with the fast-moving economies of Southern Asia and the US, they are directing their attention to the one thing that makes France French, their local products.
After all, France still enjoys the greatest number of tourists in the world per capita, and Paris has greatly recovered from the terror attacks of a few years ago and numbers are now once again back to normal.
But the bread, the bread never suffered. Even though some French bakers are appalled by what is being presented in the local supermarkets now.
Mr. Dominique Anract, president of the National Confederation of French Patisseries and Bakeries commented: "When I see the quality of bread in supermarkets, it is impossible not to get angry."
"The bread is frozen, some of it comes from Romania or who knows where, nothing is carried out in accordance of the rules of the art."