Compared to America, Japan takes a much more pragmatic approach when it comes to pornography. That being said, there is still enough stigma attached to being a porn star that it can be difficult to move onto a new career when former porn stars want to put their past behind them.
Thanks to Japan's Adult Video Human Rights Organization, new rules have been put in place that asks production and distribution companies to comply a porn star's request to stop selling their videos. The new guideline allows adult film actresses to halt the sale of adult videos they have appeared in.
The new guideline is a step down a slippery slope that in America would fly in the face of copyright and ownership laws. In addition to stopping the sales of videos they are in, actresses can also restrict companies from using any of the footage in other products. The measure was put in place to make it easier for adult film actresses to transition out of the adult video industry.
The rules are intended to help former adult film actresses move on from pornography and not have their reputation follow them but with the internet, most things are stored somewhere. People will have saved videos on personal hard drives or websites in other countries where the videos will live on.
IPPA-affiliated companies will also be asked to follow the new regulations regarding contract negotiations and proceedings including being required to explicitly explain that "Adult video production is the filming of sexual intercourse. There is a risk that other people will find out about you appearing in an adult video, and there is also a risk of sexually transmitted infection."
The new rules assert that many women enter into contracts without fully understanding what they are getting into. The new regulations are not government-mandated but complying with the rules is the only way for films to be certified as "appropriately made adult video" by the IPPA.
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