At every end of the year, magazines make lists of the annual ‘best things’. Forbes, for example, did a “Best Youtube Stars of 2017”. One of the only kids to make that list is 6-year-old Ryan who does what every kid dream of at that age: reviewing toys.
Ryan is your average six-year-old. He likes playing with toy cars, riding tricycles, and going down water slides, what all boys like when they are six normally.
And his mom, as everyone with a camera or a mobile phone who has kids, likes to share the captured moments of his youth. The only difference is that his mom puts those moments on Youtube and gets Ryan new toys to review every few days.
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In 2015, when the channel was first launched, it didn’t get many views, as the family experienced the hardship of every startup. But some four months in, word of mouth got going and Ryan became a star thanks to his natural enthusiasm by which he saw the toys.
A full year in, Ryan’s mom Luann was able to leave her job as a high school chemistry teacher to work on the YouTube channel full time.
Mom Luann explains: “Ryan was watching a lot of toy review channels, some of his favorites are EvanTubeHD and Hulyan Maya, because they used to make a lot of videos about Thomas the Tank Engine, and Ryan was super into Thomas.”
“One day, he asked me, ‘How come I’m not on YouTube when all the other kids are?’ So we just decided, yeah, we can do that. Then, we took him to the store to get his very first toy, I think it was a Lego train set, and it all started from there.”
By now, some of his videos are racking up 200 million views, earning Ryan a cool $11million per year.