Most commentators remained silent when Budweiser manufacturer Anheuser-Busch announced that they wanted to be the first company to make beer on Mars earlier this year.
However, this beer brand obviously did not abandon the plan and declared that this week, "We are keeping our commitment." In addition, the company revealed that it will move forward in the first phase of the plan. This involves sending barley seeds to the International Space Station (ISS) this December and learning how beer components react in microgravity environments.
Budweiser predicts finally building a city on Mars, as SpaceX CEO Elon Musk and Dubai officials wish for. Budweiser also predicts that residents would like to drink beer. And Budweiser wishes to be there to produce it.
To advance the plan, this famous beer brand is partnered with the Center for Advancement of Science in Space which manages the ISS U.S. National Laboratory, and Space Tango (a payload development company that operates two commercial research facilities within the National Laboratory).
Working with Budweiser’s innovation team, the group will send two barley-based experiments to the ISS aboard SpaceX’s next cargo supply mission, scheduled for December 4.
Budweiser barley seeds will remain in orbit for about a month and return to the earth for analysis.
“Malting barley is a process that results in the high-quality malt used in the Budweiser enjoyed today and the research on the ISS will unveil how the barley seeds react in a unique microgravity environment,” Budweiser explained in a release.
“One of the experiments will focus on barley seed exposure with the second testing barley germination. Not only will the research offer insights on steps to creating beer on the red planet, but it could also provide valuable information on the production of barley and the larger agricultural community here on Earth.”
Some ambitious companies may want to brew vodka on Mars.