By: Savannah Smith | 11-15-2017 | News
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Hannity’s Win-Win Approach to Controversy: Give Away 500 Keurig Machines

Sean Hannity announced on Tuesday over Twitter that he is giving away 500 Keurig coffee makers to supportive and devoted fans of his show, days after enraged followers of his Fox News program destroyed their Keurig appliances in the midst of an advertising controversy involving the show and the company.

The popular Fox News host wrote on Twitter: “To all my supportive and devoted fans of the show, I am giving away 500 Keurig machines as a thank you for always standing by me. We accept the apology of the Keurig CEO and look forward to enjoying a nice cup of coffee of apolitical Joe. Good luck!”

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">To all of my supportive and devoted fans of the show, I am giving away 500 Keurig machines as a thank you for always standing by me. We accept the apology of the Keurig CEO, and look forward to enjoying a nice cup of apolitical Joe. Good Luck!<a href=""></a> <a href="">@Keurig</a></p>&mdash; Sean Hannity (@seanhannity) <a href="">November 14, 2017</a></blockquote> <script async src="" charset="utf-8"></script>

Hannity and Keurig’s dispute was triggered by criticisms over Hannity’s coverage of Alabama GOP Senate candidate Roy Moore. Moore is controversial these days after allegations came out that he sought sexual and romantic relations with teenage girls when he was in his 30s. Hannity on his program on Thursday urged viewers not to rush to judgment on the issue involving Moore.

Hannity also interviewed Moore on his radio program where the GOP candidate denied the sexual misconduct allegations.

After that, Keurig announced its decision to pull its advertisements from Hannity’s show. Keurig, however, did not confirm whether its decision to pull out its advertisements from Hannity’s show is due to its Moore coverage. Keurig CEO Bob Gamgort also made a statement on Monday stating that it was not the intent of the company to give the appearance that it was taking sides on the matter. Gamgort also apologized for how the matter was handled.

For his part, Hannity did not pin the blame for the mess on Keurig. Instead, he accused the liberal watchdog Media Matters for America of forcing the company’s hand.

A page on Hannity’s website has opened a sign-up mechanism for fans to receive one of the free coffee makers.

It is not clear whether the advertisement pull-out will still continue given the new developments including the company’s apology and Hannity’s offering to fans, or if the two sides have decided to kiss and make up. It is also not clear who’s picking up the tab for the 500 coffee makers give-away to Hannity’s fans if it’s a peace-offering of Keurig charge to company expenses, or the bill will be sent to Hannity for initiating the idea.

One thing’s certain is Hannity’s savvy ways of handling controversies and sticky situations, potentially turning things in his favor in the end.


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3 Comment/s
Anonymous No. 11874 2017-11-15 : 01:07

It will be funny if this results in 500 videos of people smashing their free Keurig machines.

Anonymous No. 11875 2017-11-15 : 01:09

Masterful way to handle a potential crisis. For most people, this would have been a tuff spot to be in ; stuck inbetween angry fans and angry advertisers.

Anonymous No. 11883 2017-11-15 : 01:33

lol what a stunt. we've had the pizza wars, the shakespeare stage rushing, this keurig incident, cards against humanity against trump's wall. it's gotten to the point i don't even enjoy any modern comedy programs.

pretty sad.

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