By: Earnest Jones | 11-07-2017 | News
Photo credit: Old Flames Market | Facebook

Vietnam Entrepreneur helps Jilted Lovers Move on by Selling Remnants of their Affairs

Ever been in a broken relationship? Well, we all have and what makes matters worse are the leftover relics of a failed relationship. Instead of floundering over such cases, a young entrepreneur has decided to find a creative solution to the post break-up blues.

Dinh Thang has boxed such items and put a price tag on them, back-in February 2017, he founded the Old Flames Market where the broken hearted can gather together and sell the remnants of their affairs clients who are curious.

“This fair is only one of those many cool ideas my friends and I came up with after a chit chat about ex-girlfriends, boyfriends, and things,” Thang told Vietnam News. “After the break-ups, we found there were many objects left in our homes by old lovers, and we do not want to see them again since they remind us of unhappy memories. However, these things were still in good shape. It would harm the environment if we tossed them away. Then, we thought we should make an exchange with other people, so the objects would find new owners. They can buy new, good objects and we protect the environment. It’s a win-win.”

The creative entrepreneur revealed that the first couple of times Old Flames Market was organized, only 10 people showed up to sell off memorabilia from their failed relationships, however, that number skyrocketed in a few months and more people are showing up wanting to sell mementoes.

Currently, only select individuals are given the opportunity to get a stall in the small cottage. Thang admits sellers and buyers for free although anyone who intends to sell new goods, they’re charged a 30 percent of the profits that they make.

The sellers who participate at the fair first join the Old Flames Facebook page where they’re able to share their stories behind their objects, the market organizers choose those who qualify to participate in the next market. However, priority is given to the individuals that post earliest.

Thang also included a message board where people can write notes to their exes so as to help them move on. Organized marriages are very common in Vietnam and Thang hopes to make the topic of breakups less taboo. His idea seems to be working based on the participants of the project.

The whole idea is controversial to some people who think that such items should be sacred between two lovers. However, if one has broken up with their partner, it’s much better for them to sell such items so that they can move on.

Thang also argues that the market has a therapeutic effect on sellers as it helps them to move on from painful experiences. Some people associate break-up with increased creativity and Thang is clearly one of those individuals who has managed to transmute the pain from the break-up and use it for creative endeavours.


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