Liverpool To Ban Coca-Cola Christmas Truck
After the Pepsi-truck was named as the ‘unofficial sponsor’ of the Antifa movement in Berkeley earlier this year, it is now the Coca-Cola truck that is in a spot of trouble.
Of course, as every year, the Coca-Cola truck drives around in the US just as in the UK during the winter months.
But a Liverpool politician feels that this Christmas period, it might be best if that truck stays where it is right now, meaning in a garage.
Liverpool's Liberal Democrat leader Richard Kemp said the city is "in the grip of an obesity epidemic" and feels that using a festive period to promote a product which is "grossly unhealthy", doesn’t seem like the best of idea for the month of December.
Mr Kemp has therefore written a letter to several of the managers of the Liverpool One shopping district in which he explained his opposition to the "cynical event"
"You are probably aware that Liverpool is in the grip of an obesity epidemic for children and adults. 30% of our 11-year-olds are obese. The biggest single cause of this is the consumption of fizzy drinks. That is why I am appalled that there is a rumor going round that you will welcome the Coca-Cola van to Liverpool. This cynical event has taken place for the past five years and is not designed to welcome Christmas but to increase the consumption of a product that is grossly unhealthy."
The Liverpool one shopping centre did confirm that the Coca-Cola truck was booked for the month of December but chose not to comment to the letter of Mr Kemp.
A spokesperson for Coca-Cola UK claims they have received a "positive response from many people in Liverpool" during visits in 2015 and 2016, before adding "people will have the opportunity to see the truck up close, have their photograph taken and enjoy a choice of a small, 150ml can of Coca-Cola Classic or one of our no sugar options, Diet Coke or Coca-Cola Zero Sugar."